client

Sibyl Systems

My role

UI Researcher

UX Designer

summary

I lead the design on the first Zero Waste App

work done

problem statement

Trash pickup and delivery is a time-consuming and inconvenient task for many Ghanaians. It can be difficult to find a time that works for both the person who needs their trash picked up and the trash removal service. Additionally, trash removal services can be expensive, especially for large or bulky items.

Zero waste home page
Zero waste 404 page
Zero waste referral page
Zero waste calendar page

Project Goals

1

Simplify trash pickup coordination.

2

Provide transparent cost information.

3

Ensure user-friendly mobile interface.

4

Gather quick user input for improvement.

5

Encourage eco-friendly waste disposal through the interface.

color element
typography element
component element

Research Methods

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Customer interviews

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Market research analysis

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Prototype testing

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Customer journey

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Persona

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Information Architecture

We reached to 50 customers to gain insights on their needs, motivations and frustrations to help shape the app solutions.

Key focus areas

What are the challenges or barriers with app use & adoption?

What’s important for a great app experience?

How are customers interacting with their smart phones in- store?

Lo-fi prototype feedback

Core Customer needs

Convenience in Scheduling

Users require a convenient and flexible scheduling system that allows them to pick a trash pickup time that aligns with their availability.

Cost-Effective Solutions

Users are looking for affordable trash pickup services, especially for large or bulky items.

Time and Effort Savings

Users want a solution that minimizes the time and effort required for trash removal.

Environmental Consciousness

Users are interested in contributing to environmental sustainability by reducing the impact of trash disposal.