summary

I lead the design on the first Volta Voyage App

problem statement

Tourists and visitors in Akosombo face challenges in exploring the diverse attractions and activities in the area due to unclear locations, limited information, and remote settings. They lack a reliable and user-friendly resource to discover, navigate to, and understand the offerings of various places of interest, resulting in missed opportunities to experience the beauty and culture of Akosombo.

Project Goals

Analyze Akosombo tourism apps, identify strengths and weaknesses, and position your app with unique features for an enhanced tourist experience.

Determine what features, functionalities, and content users would find most valuable and user-friendly in the app.

Identify the specific challenges faced, pain points, and needs of tourists and visitors using existing apps when it comes to exploring attractions and activities.

Research Methods

Customer interviews

Market research analysis

Prototype testing

Customer journey

Persona

Information Architecture

I delved into a detailed analysis of several key players in the industry. This research involved studying and scrutinizing companies that are direct or potential competitors, including Peek, Redzy, Musement, and FareHarbor. I examined their profiles, offerings, market positioning, strengths, and weaknesses. The purpose of this in-depth exploration was to gain a comprehensive understanding of the competitive landscape and to identify opportunities and areas for differentiation within the market.

Key focus areas

Are potential users aware of the app and its benefits, or are there misconceptions that need to be addressed?

Is the app easy to navigate, with clear menus and a logical flow?

How can location-based services enhance the in-store experience for users?

How are user opinions on specific features or functionalities captured through feedback forms within the prototype?

Core Customer needs

Secure Payment options

Values secure payment options and is cautious about sharing personal information online.

Efficient scheduling process

Busy work schedule leaves limited time for thorough travel planning, so she seeks efficient solutions.

Easy Map Navigation

Difficulties with map navigation, especially in remote areas where mobile signals are weak